Web and marketing
Advertising budget calculator
Estimate viable media spend from margin, conversion rate, target acquisition cost, channels and testing period.
Check whether growth targets are compatible with unit economics.
How it works
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What you need to begin
Keep the real details of your project or device to hand. You can correct answers during the process and no account is required to view the result.
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What the result contains
Check whether growth targets are compatible with unit economics.
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Limits of the simulation
The result is preliminary, depends on the accuracy of your answers and does not replace a quotation, diagnosis, certification or professional advice.
Frequently asked questions
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Does the calculator guarantee sales?
No. It models scenarios from the entered assumptions; tracking and controlled tests are still required.
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Why is margin required?
Revenue alone does not show how much can sustainably be spent to acquire a customer.